Number one, people don't buy what you do, they buy why you do it.
Number two, leadership is not about being in charge, it's about taking care of those in your charge.
Number three, working hard for something we don't care about is called stress, working hard for something we love is called passion.
Number four, a boss has a title, a leader has the people.
Number five, the goal is not to be perfect by the end, the goal is to be better today.
Number six, when people are financially invested, they want a return. When people are emotionally invested, they want to contribute.
Number seven, there is a difference between giving directions and giving direction.
Number eight, great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.
Number nine, trust is built on telling the truth, not telling people what they want to hear.
Number 10, the responsibility of leadership is not to come up with all the ideas, but to create an environment in which great ideas can thrive.
Number 11, to create something really great and to make a real difference, you have to have the courage to start with why.
Number 12, the greatest leaders are not those that do the greatest things, the greatest leaders are those that inspire others to do great things.
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